Posting great content on Instagram can be a very important consideration.
What’s even more important is to figure out the best time to post your amazing content.
That’s the only surefire way to get more views, more likes and more followers!
Can’t ever do with enough of any of those, right?
So here are some helpful guidelines to help you pick the right day of the week and time of day to post different types of media on Instagram.
Best time to post relaxing images
If you are going to be posting static images of your travels or otherwise, research has found that the best time to do this is during the weekdays, when people would normally be working. The logic for this is pretty simple. People tend to get stressed out during their work day and need to quickly rejuvenate themselves by looking at some nice photography. They don’t want to have to think too much about what they are looking at, or make any decisions about what they are seeing. They just want to be able to double tap and feel better about their day. People also tend to have more time to scroll through their Instagram feed during a lunch break, a coffee break, or during their commute to work or back home.
Using this logic, we can figure out the right days and times to post your images to Instagram. The best time and days to post your interesting static images according to leading marketers are as follows:
Friday: 10AM to 11AM
Best time to post interesting videos
Videos are more of an effort, not just for you to make as a creator, but even for the viewer. They need to invest a little more time, space out from whatever they are doing and turn on audio to properly enjoy it. What this means, is if you are posting a video that you worked very hard on, during a busy workday, it will not be viewed as much as you would have hoped for.
When it comes to video content, the best time to post it is post dinner time, when people tend to relax with their phones as they lay awake in bed. That’s the best time to grab their attention and get more views for your content. If there’s a call to action, people are more likely to click the link at this time. We recommend that you post video content between 8PM and 5AM on any day of the week.
Best time to post contests and giveaways
Contest and giveaways posts are the best way to engage your followers. It gives them freebies to look forward to and even gamifies the whole experience. Followers tend to really look forward to contests, especially if it is from their favourite brand. We have found that if you really want your quiz posts and giveaway posts to work, you need to be a bit more predictable.
Set aside a specific day of the week to conduct your weekly contests. Make sure you set these to go live at the time people are just getting out of work and just before their dinner time. That gives them time to crack a puzzle over a commute or as they are unwinding in front of another screen. We recommend that you set these between 6PM and 9PM on any weekday.
Other time slots to try out for yourself
It is always a good idea to understand your audience better so that you can judge the best time to post content to your viewers. One way to do it is to take a look at a report of post engagement over the past year or set of months so that you can look at trends for when you got the most likes and shares.
You may find that interesting patterns emerge. For instance, while you always thought that people would be free on weekends to absorb content, the reverse is usually true. On weekends, people are busy spending time with family or friends, or just getting out of the house, particularly during the day. In fact, many marketers say that Sunday is the worst day to post any content to Instagram because of the low like rate.
Here is a very cool infographic by Oberlo https://www.oberlo.com/blog/best-time-post-social-media
All in all, Instagram is a tool that people turn to when they want to look at pretty things. This usually is when they are unable to sleep, so in the wee hours of the night, early morning and in the middle of a hectic work day. Make your posts feature in front of your target demographic when they are likely to be most active on Instagram, so that you can maximise the investment on your media.